We love coming across emerging artists- after all, this is what keeps the music scene alive and well. Under that very umbrella is bass-and-breakbeat duo K THEORY, who we caught up with this week. Keep on reading to find out who their musical guilty pleasure is, what their live set is going to consist of, and what the meaning behind their motto is. And don't forget to grab their new track, "The Master," that they're giving away for free!
WL: It seems as though a lot of the bass-heavy music that is being released today is coming from producers based out of San Francisco. What inspires the sound behind K Theory? Does the city and its culture have anything to do with it? KT: Well there are two of us in K Theory. We are polar opposites & have very different interests, even within music itself, which allows us to have a very unique blend of styles. We listen to a lot of classical & theory rich music, but we really enjoy melodic, broken beat music, and that is a driving force behind our production. San Francisco doesn't have much to do with our style, we do our own thing & are just happy that we have such an enriched electronic music culture where we live.
WL: Who are some non-electronic artists that you guys are listening to at the moment? KT: Dylan - Modest Mouse, Juicy J, The Rolling Stones Dustin - Vivaldi, Bach, Nicki Minaj
WL: Did you originally go into the studio with the intention of creating glitch-hop/breakbeat? Or did this happen organically? KT: The first track we wrote together was an electro track & then we pushed dubstep for a while, but have since moved on to a more general glitch infused electronic style spanning a wide variety of tempos. We both have really bad ADHD, so our production schedule is usually what we are hyped on or whatever is due. In reference to "The Master", the whole track stemmed from a dream.
WL: Just recently on your Facebook page, you guys mentioned the recent buzz about artists using their money and resources for things like buying votes for DJ Mag's Top 100 & other various marketing campaigns. You made a great point about how it's a love/hate relationship, but "one we must accept"- care to expand? KT: We wanted to give people that follow our music an insight into what is going on, as a lot of people seem to be getting a mixed message or just one side of the story. The music business, is in the end, a business for profit. With the influx of new producers & the accessibility of production programs, it has become an extremely competitive industry. In the end, those with money will do best. Those who can afford advertisement, strong branding, a marketing / pr team, will get their music out to the most people & be seen the most. It is a love / hate relationship when big corporations are exploiting the listeners & fans with outrageous ticket prices for festivals & shows, but also shows are what allow us to produce full time since the decline in record sales. In the end we a expressing ourselves creatively & giving our gift of music to the world for people to enjoy, but there is this whole other side that we deal with that people don't really see. Some pioneer producers, such as Infected Mushroom, were able to establish their career off the sound they loved, & not many people can say that today. So many people are chasing other peoples sound, going after the hype, forgetting what this is all about & are eagerly driven by the mainstream dollar that is infiltrating the electronic music scene. There is a demand & where there is a demand, there is a profit potential, and big business knows that. Many of the largest acts have become brands as the growth of the industry continues, placed on a pedestal so high that their level will become unreachable, making them the Justin Bieber's of Dance Music. And to all those not at level, they must begin to think like that, if they wish to do this as a career. Being a musician is a package deal these days, 50% music & the other 50% is this complex combination of management, agency, branding, marketing, pr, image, & a bunch of other things we wish we didn't have to worry about. As soon as we made our first dollar we transcended from hobby musicians to musicians for profit, luckily for us we love everything we put out & people just happen to enjoy it.
WL: Any musical guilty pleasures? KT: Not going to lie, but Lana Del Rey haha.
WL: In regards to the K Theory motto of "broken beats for broken lives"- is that referring to the therapeutic nature of music? Or are we way off? KT: You guys are on point! We originally came up with the mantra for our sound as the breakbeat that would heal your soul from all your sufferings of life, whether big or small, a musical escape of sorts.
WL: You guys just released a new track for free- "The Master." Can you tell us a little bit about it? KT: The Master came straight out of the sub-conscious mind. We weren't really expecting to be making any music around that tempo for the time being, but Dustin had a dream & we took a large amount of inspiration from that to write the track. He doesn't really remember the dream though, just had a really strong urge to combine classical, complex call & response, & hip hop all into one.
WL: What else does K Theory have in store for 2012 and going into the new year? KT: We are going to be releasing a ton of music, touring all over the US and Canada, and we will be pushing "K Theory Live" really hard going into the winter. We debuted our Live PA in July which consisted of live keys, drums, & an LED K. We are continually expanding and will be adding a bassist in the fall to complete our full live set up, where we will be meeting in a middle ground of live instrumentation with the same hard hitting feel you'd get from a DJ set.